Forbes contributors publish independent expert analyses and insights. AKA The Customer Whisperer: advisor, broadcaster, Science of Shopping Often described as a “facial for the scalp,” the Japanese ...

We all know that a double shampoo and a trusty hair mask can do wonders for your locks, but did you know that there’s a new hair treatment in town? Introducing the Japanese head spa. This blissful ...

If you’ve been scrolling social media lately, chances are you’ve stumbled upon the latest beauty trend: Head spas. The service, popularized and super common in Japan, has now gone viral in the U.S. — ...