There is one icon that NBA players choose to rep way, way more than any other: the late, great Kobe Bean Bryant.

Sneaker choice is a huge part of the NBA, and the type of shoes that a player wears says a lot about how they play and who ...

Meanwhile, among Kobe shoe users, the most popular shoe in the NBA is the Kobe 6, with 61, followed by its predecessor, the ...

Several NBA players still continue to honor the late Kobe Bryant or cite the effect he’s had on their basketball journey.

LeBron James talks about how much the playing style in the NBA has changed while discussing the release of his latest Nike ...

Many NBA players earn huge amounts of money not just from playing basketball but also through sneaker deals. These deals can sometimes bring in more income than their team salaries. Sneaker companies ...

Every player competing in the 2025 NBA Summer League brings the heat to Las Vegas with their footwear. Even the players not in the action use the event to promote their newest sneakers. On Thursday ...

Before some NBA stars even lace up for their rookie season, they’ve already signed deals bigger than entire team payrolls. The sneaker game, for instance, has its own league, and the top players cash ...