So could have a handful of other signature basketball shoes—for Kareem Abdul-Jabbar or Patrick Ewing or Gilbert Arenas.
Foot Locker, long reliant on Nike for the bulk of it revenue, is winning over other brands as it transforms its sprawling ...
Adidas Basketball introduced the latest addition to Damian Lillard’s signature shoe line: the Dame 9 “Purple Burst.” This colorway celebrates Lillard’s journey from an overlooked prospect to becoming ...
New York Fashion Week has come to a close. This spring ’25 season, designers continued to return to reoccurring favorites, ...
Getting a sneaker endorsement deal is something that many will only dream of, but there's still an opportunity to live out ...
Unlike carbon-plated road racing shoes that offer unbridled propulsion across predictable surfaces, their off-road ...
Wilson broke multiple WNBA records en route to her MVP nod, including the single-season scoring record and the single-season ...
At the same time, he felt frustrated by the trajectory of basketball shoe design ... Building a consumer base as a new sportswear company isn’t easy. Established brands such as Nike and Adidas ...