Add Yahoo as a preferred source to see more of our stories on Google. Natalie Winters is young, opinionated and unabashedly pro-Trump — and she is now one of the fresh "new media" faces who will ...

More than 100 PR and comms pros share their uncensored thoughts on which new media outlets move the needle for their clients—and which traditional ones can still deliver.

The “new media” seat at the White House has shaken up press briefings as the Trump administration aims to reach Americans who don’t rely on what it calls “the archaic White House press corps” for ...

Retail media is on fire. And it seems like every company wants to fan the flames. For several years, Marriott dipped only a cautious toe in the commerce and retail media space. “It’s an attractive ...

The News Media Tracker shows data on Americans’ awareness of, use of and trust in 30 different major news sources. It’s based on a nationally representative survey of U.S. adults conducted in March ...

Jeffrey Herzog, CEO of media and technology company Avenue Z, is a digital pioneer, driving results for over 70 Fortune 500 brands. The question isn’t whether the media landscape is changing—it’s ...

The "new media" seat at the White House has shaken up press briefings as the Trump administration aims to reach Americans who don’t rely on what it calls "the archaic White House press corps" for ...

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. A few months ...