A recent rich media mobile advertising campaign from Ocean Spray drove awareness for the brand?s diet juice drink line with an ad unit expansion rate of 15.65 percent. The full-screen interstitial ad ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

For the next wave of its brand refresh, Ocean Spray is introducing a new tagline, and a new character. The brand is launching a “Just Add Cran” masterbrand campaign introducing the titular tagline ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

Ocean Spray is assembling its cross-channel campaigns for the holiday season – and just producing and managing the video assets alone requires Santa’s Workshop-levels of effort and cross-team ...

I’ll be the first to say: there’s a disconnect between agencies, creativity and the market. We have an incredibly fascinating state of advertising today, where the Madison Avenue-type creative taught ...

Ocean Spray's first national campaign targeting Hispanic consumers introduces the brand with the tagline, "Sabor Unico. Bueno Para Todos," which translates to "Unique flavor, Good for everyone," per a ...

The method, called randomized control trial (RCT) measurement, isn’t a new concept. (Fun fact: Apparently, the first randomized control trial took place in Nuremberg, Germany in 1835, as part of an ...

Everyone’s favorite Cranberry juice sipping, Fleetwood Mac singing, skateboarding riding TikTok star Nathan Apodaca — who you might know affectionately as ...

The new flavor, which can be enjoyed either hot or cold, will be available nationwide starting this week. What do you picture when you think about the Ocean Spray brand? Whether it’s juice, snacks, or ...