Primark in Hackney took to TikTok to share a video of "the most gorgeous new in dress". The clip showed the white dress hanging on the rail, focusing on some of the details such as the cap sleeve ...

What better trend to hop on this festive season than the adorable bows we are seeing everywhere, whether it is in your hair ...

And if you want to look the part without spending hundreds of pounds on new outfits ... how similar it looked to the Odd Muse Ultimate Muse Cap Sleeve Mini Dress, which is priced at £125 ...

The TV personality, 36, strutted down the corridor holding hands with her new husband, 31, wearing a chocolate brown Odd Muse dress. The couple were also spotted passionately smooching in a lift ...

Our favorite take on this style of metallic outfit is giving a flowy maxi or midi dress a cinched silhouette by adding a metallic corset on top. If straight gold or silver separates feel too ...

We may earn commission on some of the items you choose to buy. We all know a dress can be the ultimate one-and-done outfit problem solver, requiring little more than a few accessories to be ready ...

Aimee Smale started her fashion brand Odd Muse four years ago, and it is now a $20 million business. On TikTok, she said she was overwhelmed by how much it has grown and felt out of her depth.

The high street store has enticed fashion fans to race to their nearest shop in search of a £14 dress, which looks incredibly similar to a £125 Odd Muse one. Primark in Hackney took to TikTok to ...

This as-told-to essay is based on a conversation with Aimee Smale, 27, the founder of Odd Muse, who lives in London ... I can design amazing dresses, and I'm very good at socials.