Imagine the smell of coffee in the morning. Did you close your eyes and inhale deeply through your nose? Neuroscientists at the University of California, Berkeley, found that most people do and that ...

Do you need to be an expert to have a good nose? It turns out the answer is yes! Having a good nose is not something we are born with, but instead just a matter of training, new research suggests. Do ...

Figure 2: Normalized inhalation traces for perception and imagination in both olfaction and vision (a). In vision, eye scanpaths during visual imagery reenact those made during perception of the same ...

Sensitivity to specific common odors correlates with symptoms of depression or anxiety, new research shows. A study of more than 400 participants showed that symptoms of anxiety were associated with ...

The use of ambient scents in marketing is expensive and unreliable, but advertisers can achieve its benefits more efficiently by exposing consumers to visual inputs, which can trigger associated ...

People who can vividly imagine smells, such as freshly baked cookies or even wet paint, tend to weigh more than people whose olfactory imaginations are less sharp, new research finds. The ability to ...