We are only two months from the 2024 Summer Olympics in Paris, and the games may be about to lose one of its most lucrative ...

Its sponsorship deal is due to end in 2024. Coca-Cola, as the world’s leading manufacturer, marketer and distributor of non-alcoholic beverages, have sponsored the Olympic Games since 1928 ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff ...

Domestic sponsors have already contributed a record of $3.3 billion to help pay for the Tokyo Olympics. That’s at least twice as much as any previous Games. But it’s still not enough.

McDonald's has ended its 41-year-long Olympic Games sponsorship deal three years early, the International Olympic Committee said on Friday. The fast-food giant has been a sponsor since 1976 and is ...

The International Olympic Committee has found a sponsor in China to replace long-term commercial partner Panasonic from Japan.

TOKYO (Reuters) -Toyota Motor Chairman Akio Toyoda confirmed on Thursday the company will not renew its 10-year contract as a top sponsor for the Olympics and Paralympics following the Paris Games ...