Was it shorthand, or a Freudian slip? Last Friday, Google filed court documents as it battles a breakup of its advertising technology business. In the filing, Google said the open web "is already in ...
In a major change in tune, Google has admitted that the "open web is already in rapid decline" — despite being adamant for months that the "web is thriving." As first spotted by The Verge, the tech ...
Google is asserting that web traffic is not suffering because of AI tools and that its search engine directs visitors to an unprecedented array of websites. But last week, Google contradicted this ...
The use of generative AI in search is on the rise and has profound implications for search engines like Google, as well as ...
“The statement sharply contrasts Google’s recent narrative about the health of search on the web. Google has a clear incentive to make itself appear weaker or less monopolistic in the courtroom, but ...
Google is under intense scrutiny for making contradictory statements about the health of the open web, even as publishers and industry critics are seeing issues with how it siphons content for its ...
The Department of Justice’s long-running case against Google, in which Judge Amit Mehta ruled in April that Google monopolized the digital advertising market on the open web (and reaffirmed that ...
As zero-click journeys dominate, brands slash open web display budgets by 30%, redirecting ad dollars to CTV, retail media, ...
In a Friday court filing, Google’s lawyers wrote: That line directly contradicts what Google executives and representatives have been saying for months. Yet in court, Google is saying the web is ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I remember 1996 like it was yesterday. Banner ads were booming, and AltaVista was the ...