Even though the connection was unintentional, the wordplay became an enduring part of Apple’s brand identity. Over time, the idea that the logo was a clever technological reference became so widely ...

Apple, Microsoft, Sony ... eschewed the idea of timelessness in an attempt to seem futuristic. Amazon Amazon's original logo lacks the subtlety of its "A to Z" design. Instead, it's a river ...

Wayne designed the original Apple logo, wrote the Apple I manual, and drew the Apple I schematic diagrams. And it includes something that's rarer than even the computer itself, an Apple I cassette ...