If you've ever poured a bowl of oatmeal or munched on a granola bar, you've likely been greeted by the smiling face of the Quaker Oats man. Known affectionately as "Larry" internally by the brand ...

Baldwin, Carliss Y., and Leonid P Sudakov. "PepsiCo's Bid for Quaker Oats (A)." Harvard Business School Case 801-458, June 2001. (Revised September 2011.) ...