But changing a logo can be a double-edged sword. On one hand, a logo update can be the perfect way to launch a rebranding effort and stay relevant. On the other hand, the refresh may be poorly ...

During this new adventure, he started to remake modern brands into the coolest retro logos I’ve seen. “I realized my true passion lay in retro design, especially the awesome aesthetic of the ...

After gaining economic development traction in recent years, East Hartford officials are moving to burnish its public ...

Created by brand consultancy Collins, the Bose rebrand was shaped by the simple element of sound. With a rich history of ...

You must also factor in disruption to the business, cultural issues, the possible impact on SEO, and kickback from disgruntled shareholders (you spent how much on that logo?). Rebranding is also ...

Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous ...

Business rebranding should also reflect the new ways of working in a post-COVID world. Flexibility, work-life balance, and ...

Part of these moves include the debut of an all-new IDW logo and rebrand as it looks to the next 25 years of entertainment. ComicBook can exclusively reveal the new IDW Publishing logo ...

Adelaide has unveiled a bold new logo as part of a Club-wide rebrand as it prepares to embark on an exciting new era. The new design features a nod to the Club’s heritage by reverting to the original ...

In recent years, it's often seemed like Tesla CEO Elon Musk has been too busy auditioning for the role of the next James Bond ...

Beverage company PepsiCo has unveiled a rebrand of its Mountain Dew drink with a new logo and packaging focused on its mountain roots. The brand's first redesign since 2009 aims to place the ...

What does it take to rebrand a huge sports team? GQ finds out. Join Justin Thomas Kay as we look at the evolution of the LA Clippers’ branding, from their founding logo as the Buffalo Braves to the ...