Discounting plays a critical role, but its not the only way to stand out online. Here's how seven leading brands are ...

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

A retail marketing campaign provides a pathway to expand your reach, connect with new and existing customers, and tell your brand story. With so many different ways you could take a marketing ...

Recent results from major brands like Pandora, M&S, and Primark owner Associated British Foods (ABF) highlight how these key ...

Retail media networks (RMNs) are leveling the playing field, providing smaller companies with powerful tools to engage ...

The design and management of store, catalog, and Internet-based retail channels. Topics include how retailers create value for the producer and the end user, the financial and marketing strategies ...

The study, appearing in the Journal of Marketing, is titled "How Retailers Change Ordering Strategies When Suppliers Go ...

On average, 38% of retail marketing budgets are devoted to digital channels, according to a recent report from Conversant. Moreover, 20% of retail marketers report that digital now accounts for 50-75% ...

Retail media exists at a dense cross section of business factors. With the right combination of first-party data on shoppers, access to exclusive inventory, and engaging ad formats, marketing ...

In Fine’s role as Chief Retail Officer he will lead retail ... Liquid Death's entertainment-first marketing strategy focuses on creating true comedy that wins on social media and has built ...