FORT WAYNE, Ind. (WANE) – With foot traffic increasing over the years, Sweetwater decided it was time to expand and create a better customer experience. Sweetwater recently completed renovations on a ...

Companies like Wayfair, Etsy, eBay, and many others in this troublesome inflationary era, struggle with an e-commerce reset as more consumers return to in-person shopping. MasterCard has said that ...

FORT WAYNE, Ind. (WANE) — Mynett Music, bought six years ago by Sweetwater, is moving to the online music instrument and pro audio retailer’s campus. Mynett Music announced on its Facebook page Monday ...

The Cyber Weekend deals have finally arrived at Sweetwater! The music retail giant is offering musicians a phenomenal discount of up to 80% off music gear. Whether you're shopping for a new guitar or ...

Sweetwater Sound has acquired Dave's Music Den, a local print music retailer that has operated independently in its building for 11 years. Sweetwater will buy select inventory from Dave's Music Den to ...

The second annual GuitarFest is almost here! Held at Sweetwater’s Fort Wayne, Indiana, campus, GuitarFest will be a music lover’s dream event. It’s no surprise that Sweetwater is putting on the epic ...

E-commerce musical instrument supplier Sweetwater will not be singing a new tune under its newly-appointed CEO, Mike Clem. Instead, the company will be cranking up the volume to stay true to what it ...

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. Save The Music Foundation will once again partner with Sweetwater, the nation’s ...

FORT WAYNE, Ind.— Purdue University Fort Wayne* and Sweetwater officials announced this afternoon a partnership that will locate a majority of the university’s music technology program on the ...

Grateful Dead icon Bob Weir does not own Sweetwater Music Hall. Maria Hoppe, executive director of the venerable Mill Valley venue, can’t even count how many times she’s had to tell people that. While ...