The American Institute of Graphic Arts (AIGA) has unveiled a slick logo marking a bold new strategic direction for its New ...

Later, Fraser Bullock, the organizing committee’s president and executive chair, told reporters there soon will be an effort ...

On Friday night, Nov. 28, the team will celebrate the rebrand with a drone show. Starting at 7:30 p.m., look to the eastern ...

Gov. Spencer Cox didn’t sound Tuesday like much of a fan of the new Utah 2034 logo for the state’s next Winter Games, even ...

Morning Joe hosts claim they love the name, which rolls out next month. Others say it sounds like a multiple-sclerosis charity with MS Paint branding.

The new look Phoenix Mercury have a new logo to match. The Mercury unveiled a new set of logos on Monday to celebrate the ...

After days of intense backlash, most recently from President Donald Trump, Cracker Barrel is scrapping its new minimalist logo.“We thank our guests for sharing your voices and love for Cracker Barrel.

Rebranding guides focus on market research and design principles. Nobody warns you that your biggest obstacle will be getting ...

A proposal to change Borussia Dortmund’s crest will be considered at the club’s upcoming general assembly.BVB member Sam-Joel ...

Cracker Barrel shareholders spared CEO Julie Felss Masino after a branding crisis that wiped out hundreds of millions of ...