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How Ty Inc. Is Taking Its Beanie Babies Brand to New Heights Amid the Appeal of (Low-Tech) Nostalgia
Ty Inc. Founder Ty Warner built a fortune worth billions with the Beanie Baby plush toy craze in the 1990s. Now the company is using lessons learned then to maximize the brand’s collectibles appeal to ...
Don’t be fooled by the name. There’s nothing Teenie Beanie about the latest toy fad to sweep the nation. Ty Inc.’s plastic-pellet-filled Teenie Beanies are big enough to rival the Tickle Me Elmo, POG ...
An 18-wheeler packed full of Beanie Babies spilled the plush toys onto Interstate 285 during rush hour. It was the height of Beanie Baby mania, in June 1999. Motorists “risked life and limb” to secure ...
Is it (a) a small plush toy, (b) an extremely speculative investment, or (c) a fascinating social phenomenon? The Beanie Babies produced by Ty Inc between 1993 and 1999 tick all three boxes. The ...
The nostalgic '90s brand reimagines the bouncy ball, a plush collectible that bounces up to 50 feet in the air in original and licensed designs. Attendees are invited to interact with a unique blend ...
In the late 1990s, Ty Warner, creator of the wildly popular Beanie Babies series of plush toys, had a 370,000-square-foot warehouse filled with his beloved collectible animals for kids. All told, the ...
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