Social media has evolved into a powerful tool for businesses, and leveraging its full potential requires more than just ...

From leveraging content marketing to using AI to automate processes, these strategies can produce quality leads without the ...

Using AI-enabled analytics will assist in ... Companies previously relied on robust social media marketing data to understand customer behavior, and further modify interactions to meet these ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously ...

A study on generative AI use cases shows that marketing is behind personal applications such as therapy and organization.

That is word-of-mouth marketing in the digital age. “More than ever, people are using social media platforms to seek out solutions, discover new products and interact with businesses,” said Jonny ...

New research from iwoca reveals the overwhelming majority of UK SMEs are leveraging social media, as 97% say they use platforms to boost their business. The survey of SME owners, conducted by iwoca - ...

Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. In addition, many organisations are now also using ...

But while independent advisors and agency owners are almost as likely to use their website and free social media for marketing, agency employees do that to a much lesser extent.

The Certificate in Social Media Marketing is designed for people like you desiring the skills to use social media platforms in the creation of an integrated marketing plan. You will establish a ...