“Fresh from seemingly helping Donald Trump to win last year’s ‘podcast election’ in the US, brands are reappraising the medium through fresh eyes.” This is according to Alex Brownsell ...

An overview of the state of global podcast advertising in 2025, from WARC Media’s latest Global Ad Trends report. The share of US consumers watching video podcast content is rising rapidly, reaching ...

Advertising & Promotions - Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from ...

WARC Media forecasts that global ad spend on podcasts will exceed $5 billion in 2025 and reach $5.5 billion in 2026. However, year-over-year growth will decelerate from 13.2% in 2024 to 7.9% in 2025, ...

An overview of the state of global podcast advertising in 2025, from WARC Media’s latest Global Ad Trends report. More than half of global marketers (55%) plan to increase their podcast ad investment ...

Publishers and platforms are looking to address this by expanding beyond audio, with a greater focus on creators and video content, according to WARC Media’s Global Ad Trends report titled Podcast ...

The Warc survey shows that more than half of global marketers (55%) plan to increase their podcast ad investment this year. Podcasts ranked fifth highest in intention to invest – behind only ...