The most essential visual asset to Western Michigan University’s brand is the logo. It identifies us, represents us and assures audiences that WMU stands behind the content. It is the most ...

Trademarks and Licensing exists to protect and promote the marks, names and logos of Western Michigan University. Trademarks are critical to the integrity of our brand. To protect this integrity, all ...

Certain schools like Stanford, Western Michigan and Jacksonville State will show with outdated logos, and a small subset of players will have missing or incorrect likenesses initially," EA shared ...