Kontoor Brands-owned Wrangler unveiled its first global advertising campaign since 2021. Called “Good Mornings Make for ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 12 min 52 sec ago By Ad Age and Creativity Staff - 1 hour 21 min ago By Brandon Doerrer - 2 hours 27 min ago By Brian Bonilla ...

Levi’s appears to be building on its Beyoncé song shoutout from earlier this year with a potential collab with the superstar.

Wrangler has released a sun-soaked ode to America’s Midwest with a new ad that celebrates life’s early risers. Set to the 1970s hit Jeans On by David Dundas, the ad follows a stylish cowboy ...

Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning ...

Founder and creative director Christina Worner talks to CR about the motivations behind setting up the design studio and what she’s doing to creative a supportive environment for anyone who works with ...

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Reese Witherspoon wore high-waisted flare jeans out to dinner the night before the 2024 Emmy Awards. Nicole Kidman also wore ...

In her song “Levii’s Jeans” Beyoncé croons “You wish you were my Levi’s jeans” in her collaboration with singer/rapper Post Malone. Off of her “Cowboy ...

Consumers looking for deals on Lee and Wrangler apparel — no item will be more than $20 — will have several opportunities to ...

The hosts were very excited to have Levis on the show and dove right into the heart of the matter: the filming of the Parfum de Mayonnaise ad. Brandt asked Levis to walk them through shooting the ...