The first ad featuring Beyoncé is a call-back to Levi's 1985 commercial featuring a young man going into a laundromat, ...

The first chapter, titled "Launderette," is inspired by a 1985 Levi's ad. In the commercial, Bey walks into a laundromat ...

Sir John Hegarty was the brains behind Levi ... the commercial potential of imagination. And its eight-week syllabus contains every useful tactic I employed during 50 years of running ad agencies ...

A spokeswoman for Levis Strauss in San Francisco, said that the ad film was meant in good humour to show how attached some people are with their jeans. But respecting the popular opinion the ad is ...

Stopping in front of a washing machine and emptying in a bucket full of diamonds, Beyoncé then strips off her Levi’s 501 jeans à la the original ad before placing them into the drum ...

Smith on Will Levis: "How the hell he get these commercials? See, that's the problem with America… we got to stop rewarding mediocrity… how you gonna get a mayonnaise commercial and you ...

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she will reinterpret and reimagine various Levi’s ads. The original “Launderette” ad was release in 1985. Now Beyonce appears in it, walking into a laundromat and taking off her jeans before ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ago By Jon Springer - 2 hours 35 min ago By Ad Age ...

Gwyneth Paltrow’s Instagram post included a pair of Celine flare jeans with whiskered detailing, five pockets, and signature ...