No sneaker brand has been making impactful sports footwear longer or more consistently than Adidas. You might have to look ...

I examine the best and worst of Gen Z's marketing attempts, explain the trend of Nike Elite backpack zipper theft, and define ...

When he’s not in his blacked-out three-door Land Rover Defender V8, many fans thought Kanye West was driving this ‘Yeezy ...

The rare and vintage sneaker resale market has exploded from stored-away shoeboxes to become a global multi-billion euro ...

Time demands that Gen Z will provide our future leaders. The more effectively we can support their progression the quicker ...

This November, 8 million new Generation Z Americans are now eligible to vote, and the conversations on election anxiety are at the forefront of their minds.

Complex Streetwear Power Ranking returns to examine which individuals are the most influential in streetwear right now, from ...

While Kamala Harris doesn't emphasize her gender identity, Donald Trump doubles down on his masculine persona. How does this ...

Gen Z is serious about cars! How serious? Well, a new poll found that 76% of Gen Z reported purchasing their first vehicle ...

As the cost of homeownership increases, more young adults are turning to co-buying homes with friends or moving into multi-generational households.

Gen Z has revived a pocket-sized plaything that many Millennials fondly remember. Tamagotchis — the digital devices in which ...

The tiny toy was relaunched in 2019 and has been gaining momentum ever since. The company thought that the toy would appeal to millennials for nostalgia purposes, but it turns out that the younger ...