On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...
Samples have also been shown over the years for D Rose Yeezy prototypes ... best Adidas Basketball sneaker they'd ever played ...
Adidas has about 1.2bn euros (£1bn; $1.3bn) worth of Yeezy shoes sitting in storage. Mr Gulden said the firm had decided to sell some of the merchandise, instead of donating it, because it did ...
Gross margin expanded 2 percentage points to 51.3%, despite the hit from “this year’s significantly smaller and less profitable Yeezy business,” and net income soared 70% to 476 million ...
The company ended its partnership with West’s popular Yeezy fashion line and the split reportedly cost both parties hundreds of millions of dollars. A year later, however, Gulden defended West.
West designed trainers under the Yeezy brand and Adidas said the loss of the business cut sales by €400m (£350m) in the first quarter of the year. Overall, total revenue fell by 1%. Despite the ...