The song carries special significance for the duo, as composer Ayase joins on vocals for the first time. By Billboard Japan YOASOBI released their new song “Gekijyo” (“The Show”) on Oct. 2. Written as ...

(This is the final part in a three-part series on how one short conversation between two salarymen led to the creation of global pop superstars.) Something was happening on TikTok. Two years after its ...

It's a sweltering afternoon in late July, and New York City is draped in a thick veil of humidity. The dew points are high, and the vibes are uncomfortable. Yet, inside a cozy, air-conditioned meeting ...

McDonald’s Japan released the new Ado, Yoasobi, and Hoshimachi Suisei Tirori Mix 2025 collaboration song. This time around, the Tirori Mix 2025 song mashup mixes Ado’s “Yoru no Pierrot,” Yoasobi’s ...

In an unprecedented feat, YOASOBI's hit song "Idol" which is also the opening theme of Oshi no Ko has taken the music world by storm, breaking streaming records left and right. Five weeks after its ...

Tirori Mix is a music project that McDonald’s started in 2022 to market to Gen Z customers. Prior to that, it used the “tirori” jingle that plays when fries are ready in a TikTok campaign in 2019, ...

YOASOBI collaborates with PlayStation and F.C. Real Bristol for exclusive “PLAYERS” jersey It’s inspired by fan memories for PlayStation’s 30th anniversary project It was sold out at Wembley shows; ...

Plus, Eslabon Armado & Peso Pluma's "Ella Baila Sola" rebounds for a fourth week atop the Global 200. By Gary Trust YOASOBI’s “Idol” soars to No. 1, from No. 6, on the Billboard Global Excl. U.S.

MUSIC AWARDS JAPAN has unveiled the nominees for all 50 categories to be honored at the inaugural event set for May 21 and 22 in Kyoto. The finalists were selected from the approximately 3,000 entries ...