When Keir Starmer entered 10 Downing Street as the UK’s new prime minister on July 5, the customary line-up of officials and aides was there to clap him in following the Labour Party’s resounding electoral success.

Sir Keir Starmer, alongside the Chancellor Rachel Reeves and his deputy PM Angela Rayner, made the bombshell announcement on Friday evening.

Angela Rayner and Rachel Reeves also make the same vow in change of policy before Labour’s conference opens in Liverpool

Keir Starmer caved to pressure following days of criticism over gifts from wealthy donors and will no longer take cash for clothes - along with Angela Rayner and Rachel Reeves

Starmer accepted more than 100,000 pounds in hospitality freebies, while a Labour donor paid for his wife’s dress.

The Prime Minister has received more gifts and freebies than any other MP since he became Labour leader, it’s been revealed. A Sky News investigation found Sir Keir Starmer received two-and-a-half times more gifts and hospitality than the MP in second place, according to their research which tracks how money flows through the UK political system.

Sir Keir Starmer has signalled he would carry on taking gifts from Labour peer Lord Alli amid a backlash over his wife’s clothes.

British Prime Minister Keir Starmer will not accept any more donations to pay for his clothing, a Downing Street source said on Friday, following widespread media criticism over thousands of pounds of gifts he has received.

Labour’s first party conference as a new government risks being overshadowed by the donations row as Keir Starmer, Rachel Reeves and Angela Rayner gave in to pressure to stop accepting clothes as free gifts.