A new study funded by XFL cofounder and businesswoman Dany Garcia highlights a cohort of high-achieving women who feel unseen by traditional advertising. The research, which was released Friday, ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals ...

New research in the peer-reviewed journal Marketing Science has found that 95% of influencer posts on Twitter (now X), which are sponsored, are not disclosed.

AI-generated content is detected by most consumers, new studies reveal. Find out which formats consumers reject and how to ...

But we aren't delving deeper into the so-called funnel to build relationships with potential customers, according to a study we at MarketingProfs just released together with Content Marketing ...

In online marketing, socio-demographic data—encompassing attributes such as age, gender, income, and education—has ...

For the third year running, social media trumps knowledge of AI and performance marketing as the most overrated skill, data ...

AI literacy is, perhaps unsurprisingly, the number one marketing skill on the rise, as brands grapple with emerging technologies and implementing artificial intelligence into their work processes.

As marketers seek to grow brands, increase sales, and boost profitability, a new study from marketing effectiveness expert Peter Field provides strong evidence that traditional radio advertising ...

Until now, most evidence underpinning core advertising effectiveness principles has come from Western markets. This research ...