Nike created the Jordan Brand just for Michael Jordan, and many other NBA players followed in his footsteps, as it were.

On June 27th, Nike chief executive John Donahoe presided over one of the bleakest earnings calls in the history of the ...

Originally released in 1985, Nike Air Jordan sneakers are one of the most iconic shoes in basketball and pop culture. And ...

In the age of NIL, college athletes are more famous than ever. Now able and incentivized to partake in personal ...

For two generations, American companies have been run to maximize short-term financial returns instead of to produce great ...

At the same time, he felt frustrated by the trajectory of basketball shoe design. Over the years, men’s shoes had trended toward heavier ... of the industry in more recent designs. For instance, ...

Nike's deal with Michael Jordan in 1984 reshaped both their futures. The Air Jordan I, released in 1985, defied NBA ...

Check out the new FAMU Rattlers Nike Air Zoom Pegasus 41 running shoe, part of the Nike’s 2024 NCAA Collection ahead of ...

Considered one of the greatest players in the league, Breanna Stewart works with stylist Courtney Mays to curate some of her ...

The result is a shoe that feels at home no matter what surface you put underneath it. Make no mistake, the Nike Zegama 2 is ...