Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

Whether you're whipping up a culinary masterpiece with a new recipe or glued to Michelle Khare's latest challenge, there’s something on YouTube for everyone. User feedback is crucial to how we push ...

Editor's note by Neal Mohan, Chief Product Officer: For creators, building a business isn’t a one-size-fit-all approach. Some may gravitate towards tools like channel memberships while others may ...

Over the past four years, YouTube has paid out $100 billion to creators, artists, and media companies. A significant force behind this thriving creator economy is the collaboration between creators ...

Everyday people come to YouTube looking for learning content like physics tutorials, how-to draw a tiger, product reviews on the latest tech products, and more. And today we’re introducing new ways to ...

Today I am ringing the bell: As of September 2022, YouTube surpassed 80 million Music and Premium subscribers globally, including those in trials. This is a 30 million member increase from the 50 ...

Every day, people come to YouTube to connect with their favorite creators, and in the process, they discover new products they love. In turn, this creates a valuable opportunity for brands to reach ...

Black creators have played an important role in shaping the culture on YouTube. From fashion and comedy to politics, learning and wellness, Black creators have raised the bar for how creators engage ...

Early next year, we’ll launch YouTube TV Plans, bringing more choice and flexibility to our subscribers with over 10 genre-specific packages. One package that we know our customers will be excited for ...

Today we’re sharing a few updates that will help parents tailor their family’s YouTube experience, especially for teen viewers: Parents can now help teens be even more intentional about how they watch ...

We believe in supporting creators at every stage of their journey. That’s why we’re expanding access to the YouTube Shopping affiliate program to all creators in the YouTube Partner Program with at ...