Esports Foundation's Mohammad Al Nimer shares why marketers are increasingly allocating a share of their spend on gaming.

The Parkin campaign came to life in partnership with FP7 McCANN MENAT, Magna MENA, Burson, Netizency and No Garlic No Onions.

"In April the focus is not on fear, but faith. It trades noise for clarity, ego for presence and purpose, and pressure for ...

Bekheit brings more than 15 years of senior executive experience spanning across government, entertainment, financial services and media.

We Are Social’s Danielle Bedin says the regional brands that will define the next decade will be the ones with the most ...

Sports International’s Ali AlJehani explains the importance of the social feed, creators, communities and platforms for ...

Taking the time to actually go through someone’s history of work and genuinely understand what it represents is the right way ...

Capital Bank Group’s Touleen Barto says that the one challenge the marketing industry must address on priority in 2026 is ...

Serviceplan Arabia’s Sara Eid explains why Saudi advertising must govern artificial intelligence before AI begins to amplify ...

Ruder Finn Atteline's Sanya Ijaz explains why buying paid ads on the likes of ChatGPT or Perplexity is not going to brands ...

As part of the Rubicom leadership, co-founders Elie Ghanime and Nizar Gerges will take on the roles of Chairman and Chief Growth Officer.

MMS’ Abdullah Abutaleb shares how the ‘business of hosting’ transforms sport into an engine for community and commercial ...