Jazwares’s popular Squishmallows line joins the beauty world in a unique collaboration with Ulta Beauty. Consumers can combine their love of plush and beauty products with the eight-piece ...

Netflix is expanding its kids and family offerings with a mix of interactive play, new series, and returning favorites, anchored by the launch of a new gaming hub called Netflix Playground. Designed ...

Brand Licensing Europe 2026, set to return to ExCeL London Oct. 6-8, reports exhibitor numbers up 12% to 325 companies and a ...

Aurora World is adding a new holiday license to its plush portfolio with a collection inspired by Rudolph the Red-Nosed Reindeer. The lineup will bring characters from the classic special to multiple ...

Preschoolers have lots of big ideas, so Lovevery is launching a new activity table that keeps up with their curiosity.

From KPop Demon Hunters and Toy Story to gaming, mythology, horror, and varsity looks, the seasonal retailer is mapping the ...

VICTURY Sports founder Joe Burke brought his indoor play ball — and his 11-year-old son — into the Tank as the brand pushes ...

Customers who purchase a qualifying full synthetic oil change can score a limited-edition Jiffy Lube-branded Matchbox 2018 ...

The longtime Mattel chief joins Paramount Oct. 5 as David Ellison’s operating partner ahead of the anticipated Warner Bros.

People of Play, a division of The Toy Association, has announced the speaker lineup and agenda for the 2026 Global Inventor Pitch & Innovation Conference, taking place Nov. 5-7 at the Embassy Suites ...

The expansion brings back the Arena strategy, adds new tools for every deck color, and introduces Hidden Cards.

Toy products account for roughly $9.8 billion of identified U.S. imports under the new Board of Trade framework, potentially ...