AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

It won’t fail because the protocol is bad, but because you’ve been sold on the dream of a universal API for ad tech – and that’s what you’re budgeting for.

For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an ...

My Marketing Pro has set out to automate the entire marketing process, from brainstorm to launch, via conversations with an ...

Despite its steady growth, digital audio still carries the reputation of an underachiever. In an attempt to close the gap ...

Alphabet felt the painful comeuppance of years of antitrust penalties, publisher enmity and customer blowback as it reported ...

Our industry has done a terrible job rewarding publishers for aligning their supply to quality and outcomes vs. short-term ...

With its wide adoption and independent membership, Prebid is powerful. We discuss Transaction IDs and the remedies phase of ...

Cindy Rose joined WPP earlier this year with a turnaround plan for the world’s one-time biggest ad buyer and agency holdco.

New AI startup Medialive brings media buyers, sellers and vendors together to collaborate directly in a shared (digital) room ...

Within residential connectivity platforms, which includes Comcast’s domestic broadband and wireless services, advertising ...