Eric Futoran is CEO and Co-Founder of Embrace, the solution to help engineers manage the complexity of mobile to build better, bolder experiences. Companies like Take-Two, Miniclip, GOAT, Yahoo!, and ...

App Store Optimization remains one of the most consistent drivers of organic growth in mobile. Yet as the app economy matures, the mechanics behind visibility and conversion inside the stores continue ...

On April 23rd, senior leaders across app marketing, growth, product, CRM, and revenue will gather at The Brewery for Business of Apps London 2026. The event brings together decision-makers from ...

App Store Optimization (ASO) is a mobile app marketing technique used to enhance an app’s ranking by strategically incorporating targeted keywords. The primary objective of ASO is to drive increased ...

Social media is constantly evolving. And with increased competition for consumers’ attention, app companies need holistic, creative and strategic campaigns to win. But with a long list of factors to ...

For more than a decade, installs served as the anchor metric for mobile user acquisition. They offered a universal way to measure scale, benchmark efficiency, and understand how well campaigns reached ...

Attraction begins with instrumentality. People are drawn to others when the interaction helps them achieve something in that moment, and the principle translates directly into how users relate to ...

For years, monetisation teams across the mobile ecosystem have optimised toward a single metric: eCPM. It became the default lens for evaluating ad performance and the primary signal used to measure ...

Lack of user engagement and retention are the greatest challenges for app marketers, with churn rates growing to become fairly common. So, working with the top app engagement platforms and services ...

This guide covers the top app marketing companies, what they do, how to choose them, and why they’re important for your app acquisition and growth strategy. With millions of apps available, it can be ...

App monetization platforms help businesses to monetize their apps by offering a wide range of services. These platforms specialize in helping app developers generate revenue from their apps and ...

AI marketing is becoming more accessible to app owners and marketers with practical implementation tactics that help businesses increase their ROI with more creative solutions. Top AI marketing ...