Why Unilever’s influencer pivot risks missing the point Guest Column: Veteran adman Prabhakar Mundkur decodes Unilever CEO ...

AI is becoming central to marketing as brands move beyond pilots to fully integrate it into strategy and execution ...

After close to four years at TMRW, an Aditya Birla venture for D2C brands, Raghuvar Seth joins Aditya Birla Lifestyle Brands ...

Also, for the first time, a show like this was going to be simulcast on two GEC channels. At that time, we didn’t fully ...

Decades later, Bhosle returned to the advertising space with the “Rasila rozana utsav” jingle for Rasna in 2002. The campaign ...

Raina, known for his stand-up comedy and digital content, released the “Still Alive” special after months of controversy and ...

In a candid conversation with Dr Annurag Batra, Rediffusion's MD looks back on his 40 years in the industry, and what lies ...

Rajasthan Royals continued their unbeaten run in IPL 2026 with a six-wicket victory over Royal Challengers Bengaluru in Match ...

Unilever is rapidly expanding its influencer-led marketing strategy, growing its global network of brand advocates from ...

For the second consecutive IPL season, Mouth Fresheners have emerged as the undisputed kings of television advertising during ...

As part of this initiative, a team called 'AG Fighters' engaged in direct dialogue with people in various public locations ...

WPP has appointed Anne-Isabelle Choueiri as the Chief Transformation Officer. This is a newly created role and Anne-Isabelle ...