"Christmas is the the UK Super Bowl of marketing," New Commercial Arts and Ogilvy CEO James Murphy told the FT this week.

In an industry first, Paramount Pictures is turning London’s world famous Piccadilly Lights to stone in a colossal ...

System1 has revealed its winners from the early wave of TV ads, with some biggies including John Lewis and Tesco still to air ...

Christmas is a time of abundance – in adverts at least – but O2 isn’t afraid to address the idea that not everyone is loaded ...

Familiar fictional characters are proving popular for this year’s Christmas ad campaigns, and the trend seems to hold for the ...

Even before Trump was elected, 2025 was already looking like it might be another year of upheaval on the social, political ...

Saatchi & Saatchi now has yet another CEO, Claire Hollands joining from the same position at IPG's MullenLowe. Hollands ...

Even the best ads, though, can be as much about technique as the proverbial big idea but Orchard's choice of 'Where's Wally?' for an international campaign is a stroke of genius (Waldo in the US for ...

Creating a character people like is a pretty obvious route for Christmas advertisers to take but not necessarily an easy one ...

The importance of engaging with Halloween and the fall season As brand marketers look to the year ahead, they are met with a ...

Lots of Dawn French this Christmas courtesy of M&S Food, this 90-second number and a set of online films running through to ...

This year has not been easy for House 337, with key clients including Santander and JD Williams in review. The agency may ...