In December 2013, Adidas announced an upcoming shoe collaboration with American rapper and record producer Kanye West, who ...

The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace ...

Adidas reached an out-of-court settlement with the rapper to end all agreements. No money was paid to either party.

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s ... to drive hype and resale prices on shoes in the secondary market.

West designed trainers under the Yeezy brand and Adidas said ... such as Fila and Sergio Tacchini. While Adidas said it had a limited supply of such shoes at the start of the year, it plans ...

It’s part of the business.” Adidas announced that it would be selling its leftover Yeezy inventory in batches, and donate part of the proceeds to anti-hate groups, in 2023 (Getty) The end of ...

With his Yeezy Boost 350, priced at $200, selling out in just 12 minutes, and pairs of his sneakers reselling for more than $10,000 dollars on eBay, Kanye's shoes have transcended the role of ...

BERLIN — In an unexpectedly positive third quarter, during which German sportswear giant Adidas saw 10 percent growth in sales, the company also closed its turbulent chapter on the Yeezy line.

Adidas said it was still deciding whether to scrap its remaining Yeezy stock and would take a €500m (£443m) hit to its profits if it is all written off. The company also expects a shake-up of ...

Over the third quarter, Adidas revenue grew 7% to 6.438 billion euros, slightly above analysts' estimates of 6.416 billion euros. Excluding sales of Yeezy shoes in both years, the increase was of ...

It’s part of the business.” The end of the partnership left Adidas with Yeezy stock worth over £1bn. The company decided against destroying it and giving it away wasn’t an option as it ...