Sekou Thornell, Kitboys Club founder, shares insights on authenticity, community building, creativity, and his masterful ...

The box-fresh Adidas Games Maker Fluid trainers have never been worn, and come in a size 9.5. These shoes were the official footwear given out to volunteers at the London 2012 Olympics.

Since the game’s 2006 inception, big names like LeBron James, Gucci, and Vans have partnered with the popular game. Now it’s adidas’ turn to throw its name in the mix.

Adidas had already released some of its quarterly earnings earlier this month. Shares were down 1.6 per cent on Tuesday afternoon to €228.60. Video: How sneaker fans are cashing in on the $2bn ...