Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Nuggets center Nikola Jokic has been named the NBA’s Player of the Week for the Western Conference, while Cavaliers guard ...

Darius Garland is off to the best start of his career after a tough 2023-24 season in which his grandmother died and he broke ...

Denver Nuggets center Nikola Jokić and Cleveland Cavaliers guard Darius Garland have been named the NBA Players of the Week ...

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

Minnesota Timberwolves guard Anthony Edwards and adidas are dropping sneakers that are a subtle nod to Michael Jordan.

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Anta still trails Nike in its home market, but global brands are increasingly losing their edge in China. Local brands have a ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...

Anthony Edwards and adidas turned heads with a Halloween ad playfully shading Shaq, spotlighting Edwards rise and the new AE1 ...

Oklahoma City Thunder small forward Jalen Williams debuted the upcoming retro adidas Kobe 2 against the Portland Trail ...

Jets WR Garrett Wilson, who is signed to Adidas, made a Jordan-esque catch on Thursday, and Adidas had something to say about ...