So could have a handful of other signature basketball shoes—for Kareem Abdul-Jabbar or Patrick Ewing or Gilbert Arenas. Those ...

With Michael Jordan establishing himself as the GOAT of basketball, it isn’t surprising that Nike decided to launch the ...

Today, adidas Basketball launched the Anthony Edwards 1 Low “Lucid Lime,” a bold extension of Edwards’ signature shoe line.

Close your eyes and start picturing NBA teams playing basketball. What is each team wearing? Looking back at the history of ...

Foot Locker, long reliant on Nike for the bulk of it revenue, is winning over other brands as it transforms its sprawling ...

Dallas Cowboys linebacker Micah Parsons wore Donovan Mitchell's adidas sneakers before Sunday's game against the Cleveland ...

Avavav has become known for its viral fashion week stunt shows. Vogue Business went behind the scenes to see how Beate ...

Anthony Edwards has established himself as a premier star in the NBA. The Minnesota Timberwolves ace is one of the most popular stars in the league right now with over 4.

Trae Young's star may no longer be as bright as it used to be. The Atlanta Hawks guard has reportedly had his signature shoe ...

WNBA legend Candace Parker has transitioned from the basketball court to the corporate arena, becoming the newly appointed ...

Nearly 40 years ago, 21-year-old NBA rookie Michael Jordan would take the first steps to help reshape a company now worth ...

Broomall native Cloud, a Nike athlete, wore custom Kobes with gun violence awareness messaging. North Philly's Copper honored ...