In December 2013, Adidas announced an upcoming shoe collaboration with American rapper and record producer Kanye West, who ...
This surprising collab between Balenciaga and Under Armour has the ingredients to become the next "it" sneaker of high ...
The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace ...
Kanye West has reached a settlement with Adidas executives following the termination of the Yeezy fashion collaboration.
On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...
At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...
BERLIN — In an unexpectedly positive third quarter, during which German sportswear giant Adidas saw 10 percent growth in sales, the company also closed its turbulent chapter on the Yeezy line.
Adidas generated millions from its ... which is likely to give it a further financial boost. JD Sports said it had started selling Yeezy products from the German sportswear giant's second release ...
Adidas CEO Bjorn Gulden has helped reboot the German sportswear brand since its break-up with rapper Ye two years ago abruptly ended its lucrative Yeezy sneaker line. Adidas raised its forecasts ...
West designed trainers under the Yeezy brand and Adidas said the loss of the business cut sales by €400m (£350m) in the first quarter of the year. Overall, total revenue fell by 1%. Despite the ...
It’s part of the business.” Adidas announced that it would be selling its leftover Yeezy inventory in batches, and donate part of the proceeds to anti-hate groups, in 2023 (Getty) The end of ...
It’s part of the business.” The end of the partnership left Adidas with Yeezy stock worth over £1bn. The company decided against destroying it and giving it away wasn’t an option as it ...