Nike seems more focused on regaining its prowess in athletic footwear, with new versions of Alphafly and Pegasus — the ...

Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...

Adidas said the growth was driven both by its fashion and its sports performance shoes and was “strong . . . across all regions and divisions. Shares in the company surged almost 7 per cent on ...

The shoes feature leather uppers, with some showcasing Louis Vuitton’s monogram pattern, while others display an intersecting ...

Adidas reported impressive preliminary fourth-quarter results, showing a 19% rise in revenue and a 5.2 percentage point ...

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The results mark a significant recovery for Adidas from an annual loss in 2023 for the first time in more than 30 years, ...

In just days of sales and traction from the posts made on Ye's social media accounts promoting the newest addition to the YZY ...

Sixty-seven years after co-founding Reebok, 89-year-old Joe Foster is now partnering with a 25-year-old entrepreneur to ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...