Opening an RLC-exclusive Hot Wheels Master Set with 448 cars inside feels like a once-in-a-lifetime experience. Thank God we ...

Stanichi sees adult car enthusiasts as a pool of potential customers. So, Mattel seeks out any opportunities to put the two in the same sentence: There are such live events as the Hot Wheels ...

Is there any limit to the Netflix effect? Hot Wheels says that the surge in F1's popularity is behind its new range of models ...

Mattel has changed the name of the NFT Garage to Virtual Garage, and fewer redeemables are coming up in Series 9! Which one ...

After announcing its partnership with F1 last year, Hot Wheels has released more premium race cars and track-ready die-cast ...

Earlier this week we brought you amazing photos of a Hot Wheel car Mattel valued at $140,000. "WTF?!," is what we heard from a lot of readers who wondered how a $1 toy could possibly be worth more ...

You might not remember your first Hot Wheels car (or perhaps your first Matchbox car; the British brand was bought by Hot Wheels owner Mattel in 1997), but from the moment you were old enough to ...

The answer is Mattel, makers of the legendary Hot Wheels model cars that many of us grew up ... on supermarket shelves for $1 to the premium adult die-casts.’ The job involved Callum moving ...