Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.

Spirit Airlines is one of the largest ultra-low-cost carriers in the United States of America, and, indeed, the wider world as a whole. It has been operating for almost 33 years under its current ...

The world of retrojets: the iconic airline liveries of yesteryear that have made a nostalgic return to the skies.

As Tesla sees cratering sales, marketing experts say it could rebrand by learning from post-disaster airline companies.

How AirlineRatings safety rates its airlines and what the changes might look like moving forward. Plus the introduction of ...

Massimo Vignelli's livery concept for American Airlines debuted. It featured three cheatlines in red, white, and blue along with the classic "AA" logo on the tail, while the rest of the aircraft was ...

Over the years, Southwest has also become known for its kind approach to children flying with the airline. There are many ...

Step into an airline lounge, a hospital ward, or a cutting-edge technology campus and you will immediately notice the silent ambassadors of brand identity: corporate uniforms. Referred to in Chinese ...

German non-profit Deutsche Umwelthilfe (DUH) has been on an anti-greenwashing litigation spree over the last three years, ...

An airplane's paint scheme may fade into the background for many, but a closer look can reveal hidden details and the airline's goals.

This new look reflects not only those changes but also the exciting new era that we’re entering as both the airport and Brisbane transform in the lead-up to 2032 and beyond,” says Brisbane Airport ...

Jason Isaacs says he was 'faintly amused' by Duke complaining about a shirt being featured in Season 3 of 'The White Lotus.' ...