In this exclusive interview, TBWAMedia Arts Lab's leaders reveal the secrets to their decades-long relationship with the $3 trillion brand.

"Apple makes great ads" is a thing people used to say all the time. Now it keeps pulling its ads. What could be going on?

The video, which teaches students how to convince their parents that it's worth paying for a Mac, was set to private on ...

Commercial Breaks: The Race For Santa’s Software was broadcast on BBC Two on December 13, 1984 and follows two software publishers as they search for a hit game to release in time for Christmas. The ...

An oral history of Apple’s groundbreaking “1984” spot, which helped to establish the Super Bowl as TV’s biggest commercial showcase. By Saul Austerlitz ...

Apple's hero made a similar run, to throw a sledge hammer in protest against a totalitarian leader. The commercial, considered a classic, promised viewers "1984 won't be like '1984'", the ...