In the age of NIL, college athletes are more famous than ever. Now able and incentivized to partake in personal ...

The previous version of the shoe merged the brand’s FuelCell and Fresh Foam cushioning technologies into one sneaker.

After years under the Nike banner and numerous signature basketball sneakers, NBA star Kyrie Irving has switched to wearing ...

CU Buffaloes' Travis Hunter nets a new personal financial sponsor, boosting his NIL value. Deals are reaching high school ...

Getting a sneaker endorsement deal is something that many will only dream of, but there's still an opportunity to live out ...

Toronto Raptors rookie Jonathan Mogbo has yet to play an NBA game, but he's already got something many players in the league ...

Toronto Raptors rookie Jonathan Mogbo signed a multiyear shoe and endorsement contract with Serious Player Only, the apparel ...

The upstart shoe brand Serious Player Only has reached a multi-year shoe deal with the Raptors' latest rookie, Jonathan Mogbo ...

Players can't have multiple shoe deals in NBA 2K25, at least not at the same time. Once a shoe deal expires players will then be able to sign with another major brand, that will offer the same rewards ...

Jordan Chiles has been accused of ripping off the Chicago Sky's Angel Reese by signing a shoes deal with Nike just weeks after being cruelly stripped of her bronze medal at the 202 ...

Luckily for your pockets, Amazon is rolling out deals on beloved Skechers shoes to help you score a new pair of running and walking shoes for the crisp days ahead. Shop Skechers on Amazon Skechers ...

Reese debuted Reebok’s newest basketball shoe, and O’Neal came to cheer her on. The Fever ran Chicago out of the building, winning 100-81 behind a career-high 31 points from Clark, who also ...