In the age of NIL, college athletes are more famous than ever. Now able and incentivized to partake in personal ...

The upstart shoe brand Serious Player Only has reached a multi-year shoe deal with the Raptors' latest rookie, Jonathan Mogbo ...

After years under the Nike banner and numerous signature basketball sneakers, NBA star Kyrie Irving has switched to wearing ...

James is a Basketball Insiders contributor ... the projected No. 1 pick in the 2025 NBA draft class, has signed a shoe endorsement deal with New Balance. Flagg, 17, joins a New Balance brand ...

Duke Blue Devils star and the number one ranked player in the class of 2024, Cooper Flagg, officially signs major sneaker deal. The number one ranked college basketball player in the class of 2024 ...

Duke basketball freshman Cooper Flagg, the projected No. 1 pick in the 2025 NBA Draft, has signed a shoe and apparel deal with New Balance. The company made the announcement Monday morning ...

The previous version of the shoe merged the brand’s FuelCell and Fresh Foam cushioning technologies into one sneaker.

The adidas might not be the most popular sneaker brand, but they still have signed a number of NBA stars to endorse their ...

Indiana Fever rookie Caitlin Clark broke out a new colorway for Nike's Kobe 6 Protro for Wednesday's game against the Las ...

Jordan Chiles has been accused of ripping off the Chicago Sky's Angel Reese by signing a shoes deal with Nike just weeks after being cruelly stripped of her bronze medal at the 202 ...

Duke commit Cooper Flagg—the top-rated college recruit and virtual lock to be the first pick in the 2025 NBA Draft—has inked a shoe deal with New Balance, per a report from ESPN's Adrian ...