With its floral pattern and beige-apricot color, this dress is perfect for anyone attending a fall wedding or event. It’s a maxi dress with long sleeves, so it’ll keep you warm this season, and it’s ...

As the temperatures start to cool, transitioning your wardrobe for fall is key to staying comfortable and stylish. For women ...

It can feel tricky to figure out how these trends fit in with your own personal style, and even overwhelming to pinpoint ...

Let’s talk about something we petite women know all too well – the fashion struggle is real! If you’re like me, you’ve ...

The shoes combine fashion-forward trends with the reliability of a high-mileage running shoes. Pinker says that New Balance is a top recommended brand for women over 50 as their shoes provide all-day ...

Sophisticated and sleek, the Vince Margaret Knee High Boot is perfect for elevating any outfit. With its tall, streamlined ...

How do I know? I’m a fashion editor, stylist and personal shopper for women over 50, who gets to peek into many closets and buy plenty of bags. Bag shopping is a lot like speed-dating. The challenge ...

Many women of different ages repeat this same mistake over and over ... The Online Magazine for women in their PRiME: Life, Fashion, Shopping, Health, Career & so much more! For and by women 50+ Prime ...

Fall dresses are a great way to kick up your wardrobe during the cool, crisp autumn months, while fashion is heating up ... and while minis may be big with the younger set, the over-50 woman will find ...

How do I know? I’m a fashion editor, stylist and personal shopper for women over 50 who sees and hears all. Wondering whether to buy a parka or puffer (and what’s the difference)? Does a belted coat ...