Earlier today, New Balance officially added three new styles to Ohtani's signature collection: a new colorway of the Ohtani 1 ...

Endorsed by Nike since his NFL arrival in 2018, Josh Allen recently switched to New Balance cleats in a cryptic move during Bills' minicamp. With football season right around the corner, players ...

There’s one big hurdle: New Balance isn’t licensed for on-field NFL logos, unlike Nike, Adidas, and Under Armour. As of last season, players could wear New Balance cleats, but had to conceal ...

Lamb debuted his player-exclusive green and black Nike cleats last season against the Carolina Panthers. Naturally, he tallied nine receptions for 116 yards and a touchdown in the road win.

Tyrese Maxey brings his signature energy and flair off the court with a fresh New Balance collaboration featuring two ...

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

Lamb debuted his player-exclusive green and black Nike cleats last season against the Carolina Panthers. Naturally, he tallied nine receptions for 116 yards and a touchdown in the road win.

Nike is continuing its push on soccer as lifestyle while bringing back an obscure sneaker from the early 2000s.

Coco Gauff's line with New Balance continues to expand. Up next in their growing rotation are two new Wimbledon-themed colorways that very much meet the Tenniscore mark. The Coco CG2 is the first ...

At USC, London played from 2019-2021 for the Trojans and compiled 160 receptions for 2,153 yards and found the endzone 15 times. After college, London ended up entering the NFL Draft and was ...

That trend may finally be shifting. On Monday afternoon, New Balance debuted a new color pack featuring rising star Tyrese ...

New Balance has dipped their toe into the gaming world over the past year with activations across NBA 2K and EA Sports FC while also relaunching the brand’s gaming community on Rival X.