Marvin Harrison Jr. showing off the New Balance Prodigy football cleats, part of the brand's entry into the sport. New Balance has a mission to grow as a global sports brand. The Boston-based ...

With Euro 2024 in full swing, soccer fever has enveloped the globe. One of the most formidable teams is taking over the big stage without even playing. New Balance and Aimé Leon Dore have made their ...

Lionel Messi (R), pictured here with Luis Suarez, celebrates after scoring his team’s fourth goal during the La Liga match between FC Barcelona and Real Betis Balompie at Camp Nou on Aug. 20, 2016 in ...

We are just over two weeks away from pitchers and catchers reporting for MLB Spring Training. The American League's reigning MVP, Shohei Ohtani, has already begun working out at his new workplace. On ...

These “great” shoes provide enhanced traction, maneuverability, and comfort for long games. Athlon Sports aims to feature only the best products and services. We may receive compensation for links to ...

Soccer has been tightening its grip on the sneaker world for a minute now. One of 2025’s hottest releases has been Nike’s street-ready retro of the classic T90 footie silhouette. Messi has his own ...

New Balance is entering football, the American kind, with a new line of high-performance cleats. Surprisingly, it’s a first for the nearly 120-year-old label who has roots in New England, which ...