Finding your shade is just the beginning. Here’s how to pick a foundation that works for your skin and tackles specific ...

While the Anastasia Beverly Hills founder’s perhaps best known for her cult-favorite Brow Wiz Pencil, she kicked off 2025 ...

Kylie Jenner's makeup line, Kylie Cosmetics, has released its first-ever powder foundation - the Natural Blur Powder Foundation. We put it to the test to see if it lives up to the hype ...

I certainly wasn’t planning to start 2025 with a facelift – but that was before I realised I could give myself a nip and tuck ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

This year has already seen some incredible beauty launches, from The Inkey List's Ectoin Hydro-Barrier Serum, to Marc Jacobs' ...

The new year in New York opened with a series of exceptional exhibitions, setting the tone for an art season packed with ...

A magical liquid blush from Rare Beauty to give you the blush of your hopes and dreams. It's easy to blend, pigmented, and *soo* pretty. Sephora I use this blush on a daily basis, and it's everything ...

As a seasoned makeup artist, I’m constantly on the hunt for the holy grail of beauty products, the ones that make my heart ...

Not only does this foundation rarely go on sale, but it's also the lowest price we've ever seen for it. So if you're ...

Camelia Katoozian, who makes videos as Camelia Katz and is based in Seattle, Washington, shared a video with her 360,000 ...