The program will let players design custom logos for stadiums and jerseys in College Football 25 's Team Builder mode, either from scratch or using generative AI.

As it turns out, EA loves generative AI. CEO Andrew Wilson has been praising the technology, claiming it is set to make EA 30% more efficient while boosting monetization by 20% over the next five ...

After reportedly laying off more than 300 people, EA CEO says "AI is powering our future" and is already being used "in design, animation, and storytelling" News By Dustin Bailey published May 7, 2025 ...

While we've known for a while that EA is investing heavily in AI, it was nonetheless overwhelming just how often AI came up throughout its Investor Day presentation. We watched the entirety of the ...

His words highlight what could very well be the future of gaming in the next 5 or so years, especially given EA's heavy emphasis on live services and microtransaction-driven economies; UGC, or UGX ...